A writer who owns twelve Elton John t-shirts, I've spent 8+ years channelling this obsessive nature into writing for publishing platforms and luxury brands across the fashion, retail and design sectors. My aim is to spark emotion and inspire action, helping businesses to stand out and create deeper connections with their audience. I work alongside founders, designers and their teams to build messaging that creates loyalty, boosts market visibility and accelerates growth.

Over the past decade, I’ve helped brands increase their conversion rates by up to a third through clear positioning and powerful storytelling. My process always starts with deep research to understand a brand's essence. Personal highlights of freelancing include speaking to ByRotation’s founder, Eshita Kabra, for an article entitled “Under the Influence: Has Social Media Killed Individuality?”, co-authoring Bebold’s annual hardback, The Bold Women Guide, and ghost-writing a book on Princess Diana’s fashion legacy.

Looking ahead, I’m interested in helping brands thrive in a crowded, ever-evolving market. Together, we’ll craft a language that speaks to tomorrow’s consumer, creating stories that drive results. To chat about your brand's storytelling (or if you have a rare Elton tee for sale), please get in touch.